date: Thursday, December 10, 2020
time: 11:00 am New York Time / 5:00 pm Paris time - live
length: one hour (includes Q&A)
Finding more natural styling polymers with the strong hold and stiffness that consumers expect based on performance from synthetic polymers like PVP is challenging.
Styleze™ CSP polymer is a nature-derived, film-former that delivers strong hold and high levels of stiffness in styling products. Based on cassia seeds, this polysaccharide derivative can be used in combination with other polymers to provide formulators with a solution to get PVP-type stiffness from a nature-based polymer.
Styleze™ CSP polymer helps create naturally-positioned styling formulas where initial stiffness and strong hold is desired.
Join us to learn more about this exciting new styling product.
register now
speakers:
Denise Costrini
global marketing manager skin and hair care
Denise is the Global Marketing Manager – Hair and Skin Care at Ashland. Prior to Ashland, Denise held marketing positions in personal care at Croda; industry management positions at Univar; and sales, market research and marketing positions at the Dow Chemical Company.
Michael Franze
principal scientist hair care
Ashland-global r&d, Zwijndrecht
Michael Franzke has worked for more than 8 years in Ashland’s global R&D Hair care team in Zwijndrecht NL as principal scientist. Prior to joining Ashland, he served for more than 22 years in R&D product development at Wella and Procter and Gamble in all areas of hair care. In that work he developed an in depth understanding of the raw materials used, their interaction in the different product categories and how they contribute to the different performance criteria in the products. He gained in that time a holistic understanding of the mechanisms which drive performance in the different products.
He has successfully led the R&D work for multiple global product launches of hair care brands in retail and professional business with several hundred formulations.
He holds a Diploma degree in chemistry and a PhD degree in organic chemistry of the Philipps University Marburg.
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