Ashland webinar: who provides the highest quality of surface finishing? easy-wet substrate wetting agents

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Industrial paint formulators use silicone super wetters to ensure coverage and perfect finishes. However, the price point is high for using this additive. Additionally, its production process is not environmentally friendly compared to other options. It is not biodegradable, which can have long-term environmental impacts from production to eventual disposal.

As a part of its latest innovation, a super wetting technology platform, Ashland is providing paint formulators with an alternative to silicone by offering easy-wet substrate wetting agents, a new generation of silicone-free, high-performing oligomeric alkyl polyether polyols for premium industrial coatings.

These substrate-wetting agents help to significantly reduce the surface tension of waterborne coatings and deliver excellent wetting properties. The easy-wet substrate wetting agents portfolio offers very low foam stabilization, leading to no cratering or pinholes. Ashland offers three grades of easy-wet substrate wetting agents - 200, 210, 300- providing formulators with the ability to tailor their formulations to achieve desired cost and performance targets.

key learning objectives:

  • working knowledge of Ashland’s easy-wet substrate wetting agents offering and its application for various surfaces.
  • be able to articulate benefits of easy-wet substrate wetting agents product portfolio.
  • ability to ask the right questions to help identify the opportunities to include easy-wet substrate wetting agents potential in their formulations.


Ludger Kueper
Senior Business Development Manager, Coatings

Ludger is a long-time coating professional, spending his entire 40-year + career working in this industry. He has worked for key players in the chemical industry and most recently joined Ashland where has spent the last seven years developing new market opportunities globally. 

Venkat Krishnan
R&D Manager Coatings

Venkat Krishnan is an experienced polymer professional with over 30 years in the specialty chemicals arena, involved in the design and application of novel polymers and additives in a variety of industries. Most recently he has been with Ashland’s coatings business for the last 9 years, responsible for global development of rheology and surface active additives and platform initiatives.

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