hair care

who helps defy grey hair at home? we do.

live webinar


date: Thursday July 9th
time: 9:00 am EDT/3:00 pm CEST

Who helps defy grey hair? We do. With our grooming schedules on hold – managing grey hair is needed now more than ever. Ashland has a number of solutions available for various hair applications, in the webinar you will learn about how we can defend natural color against the greying process, how we can extend the vibrancy of box color hair, by shielding the hair and slowing the fading process. We will also demonstrate solutions that can protect hair from the damaging effects of the sun while also providing conditioning benefits.

In this session you will learn about:

  • ChromoHance™ can be used in shampoos and conditioners, it shields color-treated hair from surfactant stripping by forming a hydrophobic surface on each strand, reducing water absorption during washing and slowing the fading process.
     
  • Chromafend™ biofunctional is extracted from organically grown and eco-extracted golden flax seeds (Linseed) and is designed to preserve hair’s natural color. Inspired by the “Hair Melanin System,” Chromafend™ biofunctional is associated with key pigmentation biomarkers linked to hair greying. With clinically proven benefits on grey hair appearance, it can be used when the first signs of grey hair are seen.
     
  • Escalol HP and HP610 UV filters help protect hair from the damaging effects of the sun while also providing conditioning benefits. These products can be used in both conditioners and a wide variety of styling products.

speakers:

Denise Costrini

Denise is the Global Marketing Manager – Hair and Skin Care at Ashland. Prior to Ashland, Denise held marketing positions in personal care at Croda; industry management positions at Univar; and sales, market research and marketing positions at the Dow Chemical Company.

Lidia Kulcsar

Lidia Kulcsar is Principal Scientist in Hair and Home care Applications group at Ashland Specialty Ingredients. Lidia has over 20 years of formulation experience in the personal care industry. She has coauthored several articles, and is named inventor on several patents.

Anne Clay

Anne Clay is Global Marketing and Business Development Manager for Ashland Biofunctionals.  Her role is to manage the launch of Vincience biofunctionals globally, for both skin and scalp beauty products. She also promotes the company’s latest scientific advances in skin biology and the sustainable technologies for developing clean and innovative biofunctionals. Anne is also in charge of the validation of Ashland natural solutions globally, in accordance with COSMOS, the European standard for organic and natural cosmetic products.

Post-graduated from the Faculty of Pharmacy in the University of Lyons, France, Anne holds a Msc in Cutaneous Biology and Immunology, France, and a Master Degree in biochemistry from the University of Nice-Sophia Antipolis, France.  Anne has 25 years’ experience in the Cosmetic industry with different positions in Research & Development, Communications, Sales and Marketing. She regularly gives educational talks in seminars on scientific, technical and marketing aspects of Ashland biofunctionals.